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What We Do for Religion & Faith

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Comprehensive Capital Campaign Assessment and Planning

An objective analysis of your organization’s fundraising strengths and weaknesses is invaluable, but even more so if you are planning a significant capital or endowment campaign.

When a thorough study is completed by unbiased professionals, the candid feedback and practical recommendations gives you and your organization’s leadership a clear plan of action, detailing what is working, what needs to be fixed and where you can find the best path for fundraising success.

Combined, our staff and associates have led over 300 campaign studies for a wide array of nonprofit organizations across the nation, including over 200 studies for churches.

We will assess and measure your organization’s readiness to launch a major fundraising effort based on detailed analysis of the organization and interviews with key donors, prospects, board members and staff.

Scope of Services

Case Study: Burlington Baptist Church

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Comprehensive Capital Campaign Management

Whether it’s a significant capital campaign or a special major gifts initiative, we can work side-by-side with your volunteer leadership and staff to prepare, launch and manage fundraising efforts. We are able to provide consistent week-to-week support to help you implement a plan, anticipate challenges and reach your goal. 

Our staff and associates have assisted over 300 capital campaigns across the nation, including over 200 church campaigns.  We understand that successful campaigns depend on the right combination of planning, flexibility, persistence and a commitment to focus each week on key steps for progress.  Major efforts such as these require a significant new allocation of staff and volunteer resources.  The primary benefit of partnering with temporary, outside counsel to supplement your staff’s expertise is that we have the experience to keep you focused on doing the right things in the most efficient ways.

As campaign counsel we understand that no two organizations are exactly alike and we can provide as much—or as little—assistance as your staff, volunteers and budget require. Our services can include everything from “start-up” of the campaign (such as creating a plan and structure, assisting in recruitment and training of volunteer leaders, refining prospect lists and strategies) to week-to-week campaign management.  We can also assist in creating all the essential campaign communications materials, grant proposals and essential reporting that you will need for reports to volunteers and donors.

Case Study: Burlington Baptist Church

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Major Gifts / Legacy Giving Counsel

Ashley|Rountree and Associates can help you plan and launch a new major gifts initiative, or strengthen and expand your existing program, lifting your program to new heights.

Our approach is based on the collective, hands-on experience of our staff and associates who, combined, have assisted over 300 capital campaigns across the nation.  We work side-by-side with you to assemble the building blocks of a successful major giving program: identification of the top prospects; creation of a strong case for support, gift policies and standards; building a clear plan for cultivation and gift stewardship; and coaching volunteer leaders and staff on the fundamentals of listening, probing for affinity, asking for a gift and overcoming obstacles.  Our major gifts philosophy is centered on a donor-centric approach, as well as building and cultivating long-term relationships with key major gift and legacy giving prospects.

As Major Gifts counsel we understand that no two organizations are exactly alike and we can provide as much—or as little—assistance as your staff, volunteers and budget require. Our services can include everything from a “start-up” for a major gifts program (such as analyzing your database, creating a plan and structure, assisting in recruitment and training of volunteer leaders, refining prospect lists and strategies), or we can simply provide targeted, strategic support for key elements of your major gifts program, such as prospect identification/strategies or volunteer/staff training.

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Stewardship Counsel

Ashley|Rountree and Associates can help you plan and launch a stewardship initiative, or strengthen and expand your existing program, expanding your base of donors and creating new revenue for important programs.

We believe that a productive, consistent stewardship program is the single most essential element in the long-term sustainability of a successful major gifts program. To help our clients understand and implement the latest trends and best practices in stewardship and annual giving, we bring wide expertise from our staff, associates and service partners in areas such as direct mail, data/prospect analysis, telemarketing, email campaigns, social media, recognition systems and special events.

As Stewardship counsel we understand that no two organizations are exactly alike and we can provide as much—or as little—assistance as your staff, volunteers and budget require. Our Stewardship services can include program assessment and recommendations, database analysis/performance analytics, donor communications  (appeal letters, e-communications, donor recognition), creation of policies and standards, or ongoing coaching/mentoring for staff and volunteers on a weekly or monthly basis. We also can provide interim staffing and help guide searches for new staff.

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Executive and Senior Team Coaching

Ashley|Rountree and Associates can personally guide key managers to achieve their goals, working side-by-side on a weekly or monthly action plan.  Although our special focus is on helping managers achieve fundraising success, the evolving nature of nonprofit staff leadership in the 21st century requires an integrated management approach.  

As the need for external funding grows, the demand for knowledgeable and experienced staff members is growing also—and fundraising is everyone’s job. Fundraising professionals are held to ever-increasing standards of performance and accountability and executive directors, too, are expected to not only manage the mission and programs of their organizations, but also to devote more time to fundraising than ever before.

Our senior consultants include former key leaders of small and large organizations who have the practical experience to build well-rounded executives who have passion and focus. We understand that an executive director or chief development officer must successfully balance internal and external duties, paying as much attention to fundraising or community relations as to budget planning and staff management.  When we are asked to mentor and coach a senior leader in a nonprofit agency, we not only work to build confidence in cultivating and closing major gifts, but we believe it’s essential to nurture their skills in areas such as staff and volunteer management, program evaluation and planning, client/customer relations and asset management.

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Interim Staffing and Searches

Ashley|Rountree and Associates can quickly assign experienced management and fundraising staff for short-term assignments, either part-time or full-time for as little time as a few weeks or several months. Moreover, we can guide searches for a wide array of nonprofit staffing needs, either regionally or nationally.

Our staff and associates have extensive experience in nonprofit management within a wide array of organizations.  We are fortunate to have senior team members who maintain an active network of excellent candidates regionally and nationally. Because of our experience, we understand both the general and particular needs of a mission-driven organization, whether it is managing a capital campaign, overseeing special events, or starting up a new stewardship fund. 

Whether we are asked to provide interim staffing, search guidance, or both, we work with you to evaluate the core skills and goals of each position and match your needs to the right candidate who can best fit the culture of the organization and succeed. Although our special focus is on helping hire and train managers with special expertise in fundraising and advancement, we can also assist with interim staffing and searches for executive, finance and program management positions.

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Board and Volunteer Development

As the need for external funding grows, the demand for knowledgeable and experienced board members is growing also—and fundraising is everyone’s job. Ashley|Rountree and Associates can assist your organization with the critical work of building a strong board and, just as important, we assist you in nurturing a wider volunteer corps that can assume leadership in the years to come.

Like staff, board members are held to ever-increasing standards of performance and accountability and are expected to not only advise staff with the execution of programs but also to devote more time to fundraising than ever before. After all, the board of directors holds the ultimate public accountability for any 501-c-3 organization.

Our senior consultants include former key leaders of small and large organizations who have not only worked as paid staff supporting boards, but we are all experienced volunteers as well. We can help your organization assess its board’s effectiveness and make recommendations on how to improve alignment with your mission and goals.  We understand not every board member or volunteer leader is fully prepared to cultivate and close major gifts, plan major fundraising events or lead membership efforts. Our job is to help them grow into their role as thoughtful leaders of staff and volunteers.

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Strategic Planning for Advancement

The team at Ashley|Rountree understands that a strong strategic plan is essential to the success of any organization’s advancement efforts. We take an interactive approach that helps shape your organization's vision, mission and values.

Early in the planning process, we seek to articulate the connections between the greater organizational mission and your specific advancement goals in fundraising, communications and constituent relations.  Strong external relationships are essential for the success of your organization and the advancement program. We work with your staff, board, donors and volunteers to develop a compelling vision that motivates increased philanthropic support.

Overall, we help develop a clear strategic plan that signals to current and potential stakeholders that your organization has looked at itself and identified the best way to serve clients and the community.

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Other Fundraising and Management Services

In partnership with associates, we also offer:

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2525 Nelson Miller Parkway, Suite #106 | Louisville, KY 40223 | P: 502.244.5835 | F: 502.244.5837