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Development and Annual Giving Counsel

Ashley | Rountree and Associates can help you plan and launch a new annual giving initiative, or strengthen and expand your existing program, expanding your base of donors and creating new revenue for important programs.

We believe that a productive, consistent annual giving program is the single most essential element in the long-term sustainability of a successful development program. To help our clients understand and implement the latest trends and best practices in annual giving, we bring wide expertise from our staff, associates and service partners in areas such as direct mail, data/prospect analysis, telemarketing, email campaigns, social media, recognition systems and special events.

As Annual Giving counsel we understand that no two organizations are exactly alike and we can provide as much—or as little—assistance as your staff, volunteers and budget require. Our Annual Giving services can include program assessment and recommendations, database analysis/performance analytics, donor communications  (appeal letters, e-communications, donor recognition), creation of policies and standards, or ongoing coaching/mentoring for staff and volunteers on a weekly or monthly basis. We also can provide interim staffing and help guide searches for new staff.

Case Studies

2525 Nelson Miller Parkway, Suite #106 | Louisville, KY 40223 | P: 502.244.5835 | F: 502.244.5837